After a couple of relatively quiet weeks, it seems that Susan G. Komen For the Cure is stirring up controversy once again. This time it comes in the form of a survey.
In the latest edition of NPT Weekly, we report on a story that the Irving, Texas-based organization had hired a consulting firm to do some damage control in the aftermath of the Planned Parenthood controversy. This firm created a survey that was to be sent to supporters asking them a variety of questions about their opinion of the nonprofit. Among the questions were whether the organization owes donors an apology, followed by a list of potential apologies that would be acceptable. The survey also asks supporters to rate a list of potential new spokespeople, including musician Melissa Etheridge.
While it's not exactly unusual for a nonprofit to test messaging through a survey, the reaction has been fairly strong because they don't usually become so public. Rebecca Devine, co-founder and principal of Philadelphia, Pa.-based Maven Communications, told The NonProfit Times that Komen needs to be asking these same questions with core stakeholders. She also said the organization should be holding one-on-one discussions with donors to ask how they can make the situation better.
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