Tips To Find Mobile Donors

Remember when mobile phones were just able to make calls?  Those days are long behind us.  Cell phones today are basically portable Internet devices, allowing users to stay connected even when they are away from the computer.  These so-called "smart phones" have been very helpful for nonprofits as an advocacy tool and as a channel for fundraising during disasters.

Not on board the mobile fundraising bandwagon yet?  Here are some tips to get started:

• Make it simple to text in a donation.  For example, supporter of UNICEF's TAP Project need only to text "TAP" to a given number to make a $10 donation. 
• On a related note, stick to one phone number for your mobile donations.  There's no need to confuse your followers by having multiple numbers for all of your different campaigns.
• Integrate your mobile platform with existing channels.
• Make sure you to make your website mobile friendly.  It's harder to browse the site if it's not optimized for smart phone use.
• Allow your supporters to opt-in to get breaking news and other alerts texted directly to their phones.

Want to learn more about mobile giving?  We have a number of articles on the subject in our "Technology" category.