A marketing or fundraising campaign can only get started with a big chunk of money to support it, right? Money doesn't hurt, but at a recent national conference on nonprofit marketing, Dina Lewis, Allyson Kapin and Donna Wilkins offered suggestions on six ways to help a campaign, titled "Internet Marketing on a Shoestring Budget."
The six ways they suggested are:
- Submit to article marketing sites. These include EzineArticles.com, GoArticles.com, ArticleDashboard.com, SearchWarp.com and ArticlesBase.com
- Create memorable URLs. URL names should be short, catchy and memorable. Beware of names that are too long or wonky sounding.
- Build your online media list. Build an online/media blog list consisting of media outlets related to your field (e.g. public health, environment, politics). A site such as www.Technorati.com has a search function offering lists of blogs that cover your issue. Also, track media and blog hits for free by setting up a Google email alert.
- Integrate off-line promotions. Include your Web site's URL in offline communications, such as press releases, direct mail, telemarketing, print advertising and radio advertising.
- Use viral marketing. Make it easy for visitors to sign a petition or pass a message along to a friend.
- Take advantage of social networking. Consider the following: www.myspace.com, www.facebook.com, www.digg.com, www.Twitter.com.
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